Responsibilities

• Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
• Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determining the optimal analytic approach and supporting development, implementation and enhancements.
• Assists peers with guidance on analytic approaches related to more complex solutions.
• Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.
• Drive hands-on analytics work across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI.
• Write advanced SQL queries to extract, transform, and analyze data from enterprise data platforms including Hadoop, Teradata, and cloud-based systems.
• Build, maintain, and enhance interactive dashboards and visualizations using tools like Tableau, Power BI, or Adobe Analytics to communicate insights effectively to stakeholders.
• Develop and refine analytical models including attribution models, customer segmentation, and customer journey analytics to drive personalized experiences across channels.

Requirements

• 5+ years of industry-relevant experience
• Bachelor's degree
• Certifications: No Required Certification(s)
• Licenses: No Required License(s)

Preferred

• Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning
• Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies
• Familiarity with SA360, CM360, DV360, Adobe Analytics, Google Analytics, Google Ads

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
• Options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.