Responsibilities

• Build, QA, and deploy email, push notification, and in-app messaging campaigns within Braze using HTML, CSS, Liquid, and reusable content components.
• Leverage Braze, Liquid, customer attributes, events, Catalogs, Connected Content, and audience data to create highly personalized customer experiences.
• Configure audiences, validate personalization, troubleshoot campaign issues, and ensure accurate, on-time deployment of CRM campaigns with exceptional attention to detail.
• Independently build, QA, and deploy email, push, and in-app messaging campaigns.
• Create and troubleshoot Liquid personalization and dynamic content.
• Build and maintain Canvas journeys and triggered campaigns.
• Independently execute CRM campaigns from build through deployment.
• Troubleshoot Braze campaign, Liquid, and audience issues.
• Partner with the CRM team to support high-volume campaign execution.

Requirements

• 3+ years of hands-on experience building and deploying campaigns within Braze.
• Advanced experience creating and managing Braze Campaigns, Canvas journeys, Content Blocks, Catalogs, and Connected Content.
• Strong proficiency with Liquid templates, conditional logic, personalization, and dynamic content.
• Strong HTML and CSS email development skills with the ability to code, QA, troubleshoot, and modify responsive email templates without engineering support.
• Experience configuring audiences using customer attributes, custom events, purchases, and behavioral segmentation.
• Experience building and deploying personalized email, push notification, and in-app messaging campaigns at scale.
• Strong QA experience including email rendering, personalization validation, link testing, and deployment verification.
• Ability to troubleshoot Liquid logic, audience configuration, and Braze campaign issues independently.
• Exceptional attention to detail with the ability to manage multiple campaign builds and deadlines.
• Candidates should be prepared to discuss previous experience building dynamic, personalized CRM campaigns within Braze using HTML and Liquid.

Preferred

• Working knowledge of SQL, APIs, webhooks, and relational data structures is a plus.