Brand Strategy Manager

Los Angeles, CA (Hybrid)

$80K/yr – $120K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the brand storytelling and market positioning by turning consumer insight into campaigns, launches, and creative that stay true to Cupshe’s identity.

Brand Strategy Ownership: shape cohesive programs and product launches across teams.
Market Intelligence: identify trends and opportunities to sharpen Cupshe’s positioning.
Measurement and Storytelling: monitor brand metrics and ensure consistent, compelling assets.

Job Description

Develop and execute comprehensive brand strategies aligned with Cupshe's business objectives and customer insights.
Collaborate closely with cross-functional teams including marketing, product development, creative, influencer, social media, PR, and sales to ensure cohesive brand messaging.
Plan, execute, and oversee brand campaigns and product launches, ensuring timely execution and alignment with brand vision.
Conduct market research and competitive analysis to identify new trends, opportunities, and insights to position Cupshe effectively in the marketplace.
Manage brand guidelines and ensure brand consistency across all consumer touchpoints.
Track, measure, and analyze brand performance metrics to optimize strategy and achieve business goals.
Work with the creative team to develop compelling storytelling, content, and visual assets.
Support collaborations, partnerships, and ambassador programs, maintaining alignment with brand strategy.

CUPSHE

Cupshe is a California-inspired beachwear brand created for the most vibrant, fun, and fearless women in more than 100 countries over the world. Our brand is founded on the principles of positivity, quality, inclusivity, and affordability, we are devoted to being the world’s leading beach fashion brand. Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover-ups, all our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly. We're committed to stay true to our roots in our mission to inspire everybody to embrace beauty and enjoy sunshine. At Cupshe, customer satisfaction isn't just a goal; it's our core commitment. We celebrate success with those who contribute value, encourage creativity with open minds, maintain a swift pace, and foster collective growth. These aren't just values; they're the essence of Cupshe's DNA.To learn more about Cupshe, follow us @cupshe.com, instagram.com/cupshe

Founded in 2015

Los Angeles, California, USA

116 employees (53 in marketing)

www.cupshe.com