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CUPSHE

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Company overview

Cupshe is a California-inspired beachwear brand created for the most vibrant, fun, and fearless women in more than 100 countries over the world. Our brand is founded on the principles of positivity, quality, inclusivity, and affordability, we are devoted to being the world’s leading beach fashion brand. Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover-ups, all our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly. We're committed to stay true to our roots in our mission to inspire everybody to embrace beauty and enjoy sunshine. At Cupshe, customer satisfaction isn't just a goal; it's our core commitment. We celebrate success with those who contribute value, encourage creativity with open minds, maintain a swift pace, and foster collective growth. These aren't just values; they're the essence of Cupshe's DNA.To learn more about Cupshe, follow us @cupshe.com, instagram.com/cupshe
Founded in 2015
Los Angeles, California, USA
116 employees (53 in marketing)
www.cupshe.com

People

Marketing leadership

Iris Yen
Iris Yen
Chief Marketing Officer
At the company for 1 year 8 months
Doreen Brennan
Doreen Brennan
SVP Product Design & Brand Strategy
At the company for 5 years 8 months
Haley Barcus
Haley Barcus
Influencer Marketing Director
At the company for 1 year 7 months
Jessie Han
Jessie Han
Senior Marketing Director
At the company for 5 years 4 months

Hiring activity

Open marketing jobs over time

7 open now

Headcount trend

Company growth over the last 12 months

Funding

0

Audience

Monthly website visitors
1.7M
Month over month-16%
Quarter over quarter-67.8%
Top sourceDirect (52.5%)
Ad budget per month$95.8K
Average search rank37
Traffic source mix
Direct
52.5%
Search
34.3%

News

Cupshe Collaborates with Jessie James Decker and Kittenish for Exclusive Swim and Apparel Collection
Feb 21, 2025 • EIN Presswire
Cupshe Unveils First Co-Designed Apparel Line with Television Personality JoJo Fletcher
Nov 6, 2024 • PR Newswire
Cupshe Makes Waves with 2024 Annual Recycled Swimwear Collection
Apr 21, 2024 • Yahoo Finance

Links

www.cupshe.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +4.5% year over year
Social
5.9%
Referral
4.8%
Paid referral
2.1%

LinkedIn followers

Follower count and growth

Total followers

15.3K

12-mo growth

+23.9%

Monthly growth

+1.7%

Salaries

Typical salary range

$80,000 – $120,000

/ yr

Median base

$100,000

Median total

$100,000

Median experience

5 years

Submissions

3

Help build salary transparency at CUPSHE

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Contribute

Open positions7 open marketing positions

CUPSHE logo

PR Manager

CUPSHE

Los Angeles, CA (Hybrid)

$80K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.
9 days ago
CUPSHE logo

Content Creation Manager

CUPSHE

Los Angeles, CA (Hybrid)

$90K/yr - $100K/yrIn-houseFull-timeManager5+ years exp.
3 weeks ago
CUPSHE logo

Brand Strategy Manager

CUPSHE

Los Angeles, CA (Hybrid)

$80K/yr - $120K/yrIn-houseFull-timeMid level5+ years exp.
3 weeks ago
CUPSHE logo

PR Manager

CUPSHE

New York City, NY (Hybrid)

$80K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.
5 weeks ago
CUPSHE logo

Brand Strategy Manager

CUPSHE

Los Angeles, CA (Hybrid)

$80K/yr - $120K/yrIn-houseFull-timeMid level5+ years exp.
2 months ago
CUPSHE logo

PR Manager

CUPSHE

Los Angeles, CA (Hybrid)

$80K/yr - $120K/yrIn-houseFull-timeMid level5+ years exp.
2 months ago
View all 7 jobs

CUPSHE insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2015
Headquarters
Los Angeles, California
Employees
201-500
Flat last 12mo
Marketing team
53
46% of company
14 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2022-04-25 -> 2025-11-24
Headcount (12 months)
+4.5%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.7M
Month over month-16%
Quarter over quarter-67.8%
Top sourceDirect (52.5%)
Traffic source mix
Direct
52.5%
Search
34.3%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 81.3K organic clicks / 34.8K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-11,741
Ad budget per month
$95.8K
Average search rank
37

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

15.3K

12-mo growth

+23.9%

Monthly growth

+1.7%

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: 0%
Trend
2024-05-01 -> 2025-11-01
Open jobs growth
0%
Biggest role change
sales: 0%
Latest open role
泳衣服装设计(只接受服装设计专业)

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High
Marketing has a strong seat at the table. Typical leader time at company: 1.6 years.

Founder or CEO

Saved founder and CEO profiles.

Daniel Ma
Managing Director
Laura Chan
Laura Chan
Designer and CEO

Marketing team size

Shows saved marketing team size.

53
46% of the company • 14 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

ZHENJIE(JACK) XU
ZHENJIE(JACK) XU
Chief Human Resources Officer

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 53.

News

Shows saved company news.

Cupshe Collaborates with Jessie James Decker and Kittenish for Exclusive Swim and Apparel Collection
Feb 21, 2025 • EIN Presswire
Cupshe Unveils First Co-Designed Apparel Line with Television Personality JoJo Fletcher
Nov 6, 2024 • PR Newswire
Cupshe Makes Waves with 2024 Annual Recycled Swimwear Collection
Apr 21, 2024 • Yahoo Finance

Marketing leadership

Shows saved marketing leaders.

Iris Yen
Iris Yen
Chief Marketing Officer
Haley Barcus
Haley Barcus
Director of Influencer Marketing
Jessie Han
Jessie Han
Senior Marketing Director

CMO profiles

Shows saved CMO-level marketing leaders.

Iris Yen
Iris Yen
Chief Marketing Officer
Jessie Han
Jessie Han
Senior Marketing Director
Social
5.9%
Referral
4.8%
Paid referral
2.1%