Responsibilities

• Develop and manage the social content production calendar, including recurring in-house shoots, in partnership with Social Media and Brand Marketing.
• Plan, produce, and lead social content shoots from concept through final delivery, including in-house productions, editorial shoots, events, and brand activations.
• Develop social-first creative strategy, concepts, briefs, shot lists, scripts, storyboards, and production plans.
• Capture and produce compelling photo and short-form video content tailored to the formats, audiences, and behaviors of priority social platforms.
• Identify emerging trends, formats, creators, and cultural conversations, translating relevant opportunities into timely content for Cupshe.
• Translate brand campaigns, product priorities, and commercial goals into engaging social storytelling while maintaining a consistent brand voice and visual identity.
• Partner with designers, photographers, videographers, editors, copywriters, creators, freelancers, and production partners to deliver high-quality social content.
• Oversee copy development, post-production, feedback, versioning, platform adaptations, and timely delivery of final assets.
• Collaborate with Social Media, Brand Marketing, Influencer Marketing, Paid Media, PR, and Merchandising to support shared campaigns and business goals.
• Partner with channel owners to define content KPIs, review performance, and use insights to optimize creative formats, hooks, storytelling, talent, and calls to action.

Requirements

• BS degree in Marketing or relevant field
• 5+ years of experience as a Social Content Creation Manager or similar role
• Strong hands-on mobile videography skills, with the ability to shoot high-quality social content using an iPhone.
• Strong hands-on video-editing skills using CapCut, Premiere Pro, or similar tools.
• Excellent knowledge of Tik Tok, Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media emerging platforms
• Understanding of SEO and web traffic metrics
• Strong understanding of social media KPIs and social media reporting platforms
• Excellent multitasking skills and project and time-management skills
• Critical thinker and problem-solving skills
• Strong team player and work well cross company channels

Benefits

• Health insurance including dental vision life, 100% paid
• 401k with 3% match
• 12 paid public holidays
• 6 paid sick days
• 10 vacation days in the 1st year, prorated upon hire and increased by tenure
• Paid Maternity Leave
• Hybrid work schedule, 3 days working in the office