9 days ago
PR Manager
CUPSHE
Los Angeles, CA (Hybrid)Full time$80K/yr – $120K/yr
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PR Manager
Los Angeles, CA (Hybrid)
$80K/yr – $120K/yrSenior Level5+ years expFull time
Posted 9 days ago
Job Summary
Owns the end-to-end PR strategy and execution across campaigns, media relations, culture storytelling, and influencer programs, translating brand narratives into high-visibility media angles while driving SEO-integrated PR and measurable business impact.
- Lead cross-functional PR planning for seasonal campaigns and launches.
- Build and nurture media and influencer networks to secure quality coverage and backlinks.
Job Description
Responsibilities
- PR Strategy & Execution
- Support the development and execution of PR plans across seasonal campaigns, capsule launches, and brand moments
- Translate brand narratives into clear, relevant, and culturally engaging media angles
- Ensure consistent PR support across major campaigns, ongoing storytelling, and always-on brand visibility
- Media Relations & Coverage
- Build and maintain relationships with fashion, lifestyle, and culture media
- Secure consistent, high-quality coverage aligned with brand priorities
- Manage media outreach, follow-ups, and day-to-day press communication
- Prepare interview briefs, messaging, and written responses as needed
- Culture, Talent & Storytelling
Requirements
- 5+ years of PR experience in fashion, lifestyle, beauty, or consumer brands (DTC experience is a plus)
- Strong relationships with fashion, lifestyle, and culture media
- Solid understanding of digital PR, SEO, GEO, and backlink strategy
- Experience managing PR agencies and external partners
- Proven experience working in a fast-paced, high-growth environment
- Strong commercial awareness and ability to connect PR efforts to business impact
- Highly organized, detail-oriented, and able to manage multiple workstreams
- Strong communication, writing, and presentation skills
- Proficient in Excel and PowerPoint (comfortable with tracking, reporting, and building decks)
- Strong interest in fashion, culture, and talent/influencer landscape
Benefits
- Health insurance including dental, vision and life
- 401k with 3% match
- 12 paid public holidays
- 6 paid sick days
- 10 vacation days in the 1st year, prorated upon hire and increased by tenure
- Paid Maternity Leave
- Hybrid work schedule, Tuesday, Wednesday and Thursday onsite
CUPSHE
Cupshe is a California-inspired beachwear brand created for the most vibrant, fun, and fearless women in more than 100 countries over the world. Our brand is founded on the principles of positivity, quality, inclusivity, and affordability, we are devoted to being the world’s leading beach fashion brand. Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover-ups, all our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly. We're committed to stay true to our roots in our mission to inspire everybody to embrace beauty and enjoy sunshine. At Cupshe, customer satisfaction isn't just a goal; it's our core commitment. We celebrate success with those who contribute value, encourage creativity with open minds, maintain a swift pace, and foster collective growth. These aren't just values; they're the essence of Cupshe's DNA.To learn more about Cupshe, follow us @cupshe.com, instagram.com/cupshe
Salaries
Posted range
$80K/yr – $120K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
36 (31% of company)
Median Career Experience
10 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Traffic Signals
Monthly Visitors
1.7M
Monthly Google Ads Budget
$95.8K
Traffic Source Mix
Search
34.3%
Direct
52.5%
Referral
4.8%
Social
5.9%
Paid
2.1%
Headcount Trend
Current headcount: ~116