Responsibilities

• Develop and execute comprehensive brand strategies aligned with Cupshe's business objectives and customer insights.
• Collaborate closely with cross-functional teams including marketing, product development, creative, influencer, social media, PR, and sales to ensure cohesive brand messaging.
• Plan, execute, and oversee brand campaigns and product launches, ensuring timely execution and alignment with brand vision.
• Conduct market research and competitive analysis to identify new trends, opportunities, and insights to position Cupshe effectively in the marketplace.
• Manage brand guidelines and ensure brand consistency across all consumer touchpoints.
• Track, measure, and analyze brand performance metrics to optimize strategy and achieve business goals.
• Work with the creative team to develop compelling storytelling, content, and visual assets.
• Support collaborations, partnerships, and ambassador programs, maintaining alignment with brand strategy.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in brand management or strategy roles, preferably within fashion, beauty, lifestyle, or related industries.
• Proven track record of developing and implementing successful brand strategies and campaigns.
• Exceptional understanding of consumer behavior, branding principles, and market trends.
• Strong analytical skills and ability to use data-driven insights to guide decisions.
• Excellent communication, presentation, and project management skills.
• Passionate, proactive, and innovative mindset with a keen eye for detail.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects.

Benefits

• Health insurance including dental and vision
• 401k with match
• 12 paid public holidays
• 6 paid sick days
• 10 vacation days in the 1st year, prorated upon hire and increased by tenure
• Paid Maternity Leave
• Hybrid work schedule