Senior Manager, Brand Strategy, Management & Digital Marketing

Clayton, MO (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 8 hrs ago

Job Summary

Own global batteries marketing leadership by driving brand strategy, creative development, social and media execution, and cross-functional collaboration across insights, activation, and agencies to deliver the batteries marketing cycle plan.

Own global communications strategies and 3-year cycle planning
Lead creative development and social/digital execution
Coordinate with Media, Activation, and Category teams to align plans and asset delivery

Job Description

Responsibilities

Demonstrate an on-going understanding of batteries business via analysis through key tools. Understand competitive intelligence and changing marketplace dynamics for input into global strategies
Lead strategies for all brand positionings and consumer targets and how to translate into sales results
Lead global creative strategies and development - manage entire production process including research, development, reviews, production, editing, agency feedback and asset delivery
Shape and drive the social/digital strategy and execution to drive engagement
Partner with the Media Team to develop media briefs, ensure aligned upon media plans meet brand and creative objectives, develop strategic creative rotation recommendations, and execute media trafficking
Drive development and deployment of the Marketing Cycle plan for battery branded communications. The primary components for which this role is accountable include:
Set the overall communications strategy aligned with the brands’ strategies based on the company, consumer, competitive and marketplace dynamics
Lead development and execution of the 3-year communications cycle plan serving as the primary liaison to creative agencies including briefing, reviews, feedback and compliance with SOW.
Lead development of creative and messaging strategies, objectives and tactics.
Lead strategic analysis and research plans for Brand Health, Consumer Perceptions in conjunction with Consumer Insights Team to measure and track both creative and brand performance. Partner to gain additional insights into consumers, brands, competition, etc.

Requirements

4-Year College degree with an emphasis on Business Administration or Marketing
Ability to influence senior management and support functions Globally
Demonstrated competencies in collaboration, team leadership and achieving results in alignment with stated company and business segment strategy

Benefits

Total Rewards Package
health and welfare insurance, parental leave, paid time off, and retirement savings plans.

Energizer Holdings

3.7 Glassdoor

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. How do we make his happen? For starters, we focus on winning with our customers and consumers which allows us to maximize our revenue potential. It’s why our brands are ranked #1 or #2 in most markets where we compete across the globe.Next, as one team we set clear goals – and work hard to achieve them. Our teams around the world bring their diverse experiences and embrace individual perspectives to create a steady pipeline of innovation, best-in-class category fundamentals and optimized operational execution, all with a goal of delivering long-term value and success.

St Louis, Missouri, USA

6K employees (563 in marketing)

www.energizerholdings.com

63% recommend to a friend

74% CEO approval