Responsibilities

• Brand models & positioning. Build the strategic foundation for each venture's brand from scratch—target audience definition, competitive context mapping, positioning frameworks, and brand personality models.
• Narrative & messaging. Craft brand narratives, tone of voice guidelines, taglines, value propositions, and core copy.
• Naming . Develop and evaluate naming candidates—linguistically, culturally, legally.
• Creative direction. Guide designers on visual identity—logo direction, color systems, typography selection, imagery style, and overall brand expression.
• Audience & cultural insight. Develop audience personas grounded in real cultural behavior, not demographic stereotypes.
• Brand stewardship across ventures. Maintain coherent brand systems as ventures evolve, ensuring that the fiftieth touchpoint is as considered as the first.

Requirements

• Deep cultural knowledge.
• Exquisite taste.
• Real writing ability.
• Strategic clarity.
• Comfort with ambiguity.
• Contrarian streak.

Preferred

• Unicorn Points If you also happen to have serious visual design chops—a RISD degree, a stint designing typefaces at a foundry, art direction at a magazine.
• But let's be clear: this is bonus, not the job. The job is cultural depth, exquisite taste, strategic clarity, and the ability to tell stories that build brands.

Benefits

• 12-month commitment. Meaningful stipend.