Brand Strategy Fellow at Liminal | Boston, MA

Brand Strategy Fellow

Boston, MA (On-site)

Salary Not AvailableIntern/New GradTemporary

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive brand strategy for ventures from audience insight through narrative and identity, with a focus on cultural depth and storytelling.

Define brand foundations, audience insights, and messaging for multiple ventures.
Must-have: Deep cultural knowledge and real writing ability.
Standout: Demonstrates strategic clarity with ability to maintain cohesive brand systems across evolving ventures.

Brand models & positioning. Build the strategic foundation for each venture's brand from scratch—target audience definition, competitive context mapping, positioning frameworks, and brand personality models.
Narrative & messaging. Craft brand narratives, tone of voice guidelines, taglines, value propositions, and core copy.
Naming . Develop and evaluate naming candidates—linguistically, culturally, legally.
Creative direction. Guide designers on visual identity—logo direction, color systems, typography selection, imagery style, and overall brand expression.
Audience & cultural insight. Develop audience personas grounded in real cultural behavior, not demographic stereotypes.
Brand stewardship across ventures. Maintain coherent brand systems as ventures evolve, ensuring that the fiftieth touchpoint is as considered as the first.

Unicorn Points If you also happen to have serious visual design chops—a RISD degree, a stint designing typefaces at a foundry, art direction at a magazine.
But let's be clear: this is bonus, not the job. The job is cultural depth, exquisite taste, strategic clarity, and the ability to tell stories that build brands.