Brand Specialist at Strategic Experiential Group LLC | Athens, GA | $60K/yr – $70K/yr

Brand Specialist

Athens, GA (On-site)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive on-site brand programming and activation in the beverage on-premise segment as a Brand Specialist.

Own on-premise programming from concept to execution, including sampling and POS activation.
Must-have: 3–5 years beverage industry experience with spirits/RTD knowledge.
Standout: Proven leadership coordinating ambassadors, influencers, budgets, and cross-functional teams.

Demonstrate understanding of supplier brand strategies and drive menu placements, staff education, POS visibility, and trade excitement.
Communicate market conditions to the client and identify opportunities via non-traditional marketing.
Develop engaging sampling initiatives and recruit/train brand ambassadors and logistics coordinators.
Schedule programming in target accounts, manage budgets, and track KPI and activation results.
Identify and manage influencer programs to create positive, compliant content and drive consumer awareness.

3-5 years beverage industry related experience
Proven leadership, motivation and persuasive communication skills
Comprehensive understanding of spirits and RTD brands
Ability to manage multiple constituents and drive activation programs with a valid driver’s license
Proficient in Microsoft Office and able to present information to managers and clients