Responsibilities

• Help shape and execute GE Vernova’s global sponsorship and partnership strategy, evaluating opportunities based on brand fit, audience relevance, storytelling potential, and business impact.
• Lead signature brand experiences, sponsorship activations, and next-generation talent marketing initiatives from strategy and creative development through execution and measurement.
• Partner with Talent Acquisition to translate workforce priorities into integrated marketing strategies and connected audience journeys across paid, owned, earned, experiential, and recruiting channels.
• Develop activation strategies, creative briefs, messaging frameworks, and programming concepts that bring GE Vernova’s brand and mission to life for priority audiences.
• Align Global Brand, Talent Acquisition, Communications, business and regional teams—as well as external partners, agencies, producers, and vendors—to deliver high-quality, cohesive programs.
• Manage end-to-end program delivery, including timelines, budgets, contracts, approvals, production, on-site activation, and post-program evaluation.
• Define success metrics, track performance, and translate results into insights that strengthen future sponsorship and talent marketing initiatives.
• Monitor cultural, workforce, and marketing trends to identify new opportunities to engage next-generation talent and increase GE Vernova’s relevance.

Requirements

• 2-8 years of experience in brand, partnership, sponsorship, experiential, event, talent, or integrated marketing.
• Experience developing and executing brand partnerships, sponsorship activations, experiences, or integrated marketing programs—from strategy and creative development through delivery.
• An understanding of how upper-funnel brand marketing can support talent engagement, recruiting, and broader business objectives.
• Strong project management skills, with the ability to manage multiple workstreams, stakeholders, timelines, and budgets simultaneously.
• Experience collaborating across internal teams and with external partners, agencies, producers, and vendors.
• Strong written and verbal communication skills, including experience developing briefs, recommendations, and presentations.
• A proactive, detail-oriented approach and the ability to balance strategic thinking with hands-on execution in a fast-moving environment.
• Ability to travel as needed to support sponsorships, events, and brand activations.

Preferred

• Passion for our mission and the relentless optimism to see the possibilities ahead.
• Experience creating marketing programs for next-generation talent audiences, including students, early-career professionals, skilled tradespeople, or engineers.
• Curiosity about how brands build relevance through partnerships, experiences, culture, and community.
• Strong creative instincts and the ability to identify ideas that inspire participation, engagement, and storytelling.
• Interest in energy, climate, technology, workforce development, or purpose-driven work; deep subject-matter expertise is not required.
• Curiosity and early experimentation with AI technologies, tools, and new ways of working.
• Comfort with ambiguity and a collaborative mindset, including the ability to work effectively across teams, cultures, and time zones.

Benefits

• Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.