Responsibilities

• Own the day-to-day management of YLA For Her's athlete, creator, ambassador, and partnership portfolio, ensuring every partner receives a best-in-class experience.
• Identify, recruit, onboard, and develop relationships with athletes, creators, ambassadors, managers, agents, and key industry contacts aligned with the brand.
• Build and maintain a healthy talent pipeline, proactively identifying emerging creators and partnership opportunities ahead of competitors.
• Develop and execute a structured micro-influencer seeding strategy to build awareness and drive organic growth around key launches.
• Develop social-first partnership concepts that leverage athlete and creator relationships to increase brand awareness and community engagement.
• Regularly evaluate the partnership portfolio and make recommendations on partnerships to retain, expand, reactivate, or exit based on brand fit, performance, and business impact.
• Serve as the primary relationship owner for all athletes, creators, and ambassadors.
• Negotiate and manage partnership agreements, deliverables, renewals, and ongoing communications.
• Maintain accurate records of contracts, product seeding, campaign participation, performance metrics, and relationship history.
• Build long-term partnerships that strengthen engagement, loyalty, and advocacy while ensuring all contractual commitments are met.

Requirements

• 2-4+ years of experience in talent management, creator partnerships, influencer marketing, athlete relations, brand partnerships
• Proven experience recruiting, managing, and growing athlete, creator, ambassador, or influencer partnerships from initial outreach through activation, performance management, and renewal
• Experience negotiating partnership agreements, managing deliverables, and balancing multiple stakeholder relationships
• Strong understanding of the creator economy, social platforms, and talent ecosystems, with experience building or managing UGC, ambassador, or creator programs preferred
• Deep knowledge of the fitness, activewear, wellness, or lifestyle space, with a strong ability to identify talent and partnership opportunities that align with the brand
• Exceptional communication, relationship-building, and organizational skills, with the ability to manage multiple projects, partnerships, and priorities simultaneously
• Data-driven mindset with the ability to evaluate partnership performance, identify opportunities, and make informed recommendations
• A proactive, strategic, and hands-on operator who is comfortable building processes, solving problems, and executing in a fast-moving environment
• Passionate about fitness, wellness, community, and helping shape the future of a rapidly growing women's brand