Responsibilities

• Lead end-to-end brand partnership campaigns including joint product and co-marketing campaign development.
• Collaborate closely with partners in EMEA and APAC on local execution of a global brand partnership strategy.
• Collaborate with Business Development (BD), sales and first-party + third-party retail partners to develop integrated marketing programs that extend partnership impact and drive sales lift.
• Define and implement measurement strategies, utilizing brand lift surveys, social sentiment analysis, and performance data to create comprehensive wrap-up reports and inform future strategy.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in consumer marketing, communications, PR, or content development supporting brand campaigns, influencer marketing, or content partnerships.
• Experience with multi-channel partner marketing campaigns, program managing timelines and collaborating cross-functionally.
• Experience managing agency relationships.
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience leading brand partnerships from brief to production and post-campaign analysis.
• Experience utilizing market research and performance metrics to optimize campaign execution.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Consumer tech experience with strong understanding of product positioning.
• Ability to operate effectively in a fast-paced environment with minimal assistance.
• Demonstrated creative sensibility and passion for emerging technology trends.