Own and optimize paid media across Meta, Google, TikTok and programmatic, leading agency partners to drive ROI while syncing with brand and cross-functional teams.

• Paid Media Performance & Agency Leadership (Primary Focus)
• Own performance outcomes across paid media channels (Meta, Google, TikTok, programmatic)
• Act as the day-to-day lead with agency partners, setting direction and holding them accountable
• Analyze campaign performance and identify clear actions to improve ROI
• Challenge agency recommendations and push for stronger results
• Translate performance data into clear, actionable insights for internal stakeholders
• Contribute to decisions around audience targeting, creative effectiveness, and investment allocation
• Brand & Commercial Integration
• Ensure performance marketing aligns with broader brand and commercial priorities
• Partner cross-functionally (sales, finance, insights, innovation) to support integrated plans

• Brand & Commercial Integration
• Ensure performance marketing aligns with broader brand and commercial priorities
• Partner cross-functionally (sales, finance, insights, innovation) to support integrated plans

• Creative & Influencer Support
• Budget Management
• Manage media budgets with a focus on efficiency and return
• Partner on budget tracking and forecasting
• From Day One, You Will
• Identify performance gaps
• Recommend optimizations

• Responsibilities and scope alignment across paid media and agency partnerships

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