Responsibilities

• Serve as the face of the Happy Fruit brand throughout California.
• Increase brand awareness, product visibility, customer engagement and revenue.
• Ensure consistent brand presentation and messaging across all retail locations and events.
• Monitor market trends, consumer feedback, and competitor activity to identify insights.
• Support the execution of marketing campaigns, product launches, and promotional initiatives.
• Build and maintain strong relationships with dispensary owners, buyers, managers, and staff.
• Spearhead the onboarding of all new retail partners and while maintaing support for existing accounts.
• Collaborate with the Sales team to support marketing initiatives and revenue goals.
• Maintain communication with retail partners to identify opportunities and address issues quickly.
• Plan, schedule, and execute approximately 10-12 weekly retail activations, trainings or vendor days.

Requirements

• High school diploma or equivalent required; bachelor's degree preferred.
• Minimum of 3 years of customer-facing experience in marketing, sales or brand management.
• Cannabis industry experience strongly preferred.
• Outstanding communication, presentation, and relationship-building skills.
• Strong organizational and time management abilities.
• Self-motivated with the ability to work independently while managing multiple priorities.
• Comfortable speaking to groups, conducting training, and representing the brand publicly.
• Basic understanding of social media and digital marketing best practices.
• Reliable personal vehicle and valid driver's license with a clean driving record.
• Ability to travel throughout California, including overnight travel when necessary.