Responsibilities

• Develop and own the content and audience growth strategy for James Clinic
• Work directly with Dr. Mollie James to capture and transform her expertise into high-performing content
• Turn one strong idea or production session into multiple pieces of content across platforms
• Lead short-form video, YouTube, podcasts, social content, email, blogs, website content, LinkedIn, and emerging formats
• Build strategies that grow qualified patient and physician audiences
• Use SEO and digital marketing to increase organic reach
• Test hooks, formats, thumbnails, editing styles, calls to action, publishing strategies, and new platforms
• Analyze performance and use data to determine what to scale, change, or stop
• Connect content performance to measurable business outcomes and lead generation
• Maintain a strong, consistent brand voice

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Business, or a related field preferred; equivalent demonstrated experience may be considered
• 5+ years of experience in content strategy, digital marketing, social media, audience growth, production, or a related field preferred
• Proven track record of growing an audience through organic content, with portfolio and performance data you can explain
• Exceptional writing, storytelling, editing, and creative judgment
• Strong video production and editing skills
• Deep understanding of social media, YouTube, SEO, email, analytics, and digital marketing
• Highly organized and able to manage multiple priorities without losing momentum
• Data-driven and comfortable making decisions based on performance
• Self-directed, adaptable, resourceful, and solutions-oriented
• Experience working with a founder, physician, executive, or other principal strongly preferred