Responsibilities

• The Brand Manager will be a cross-functional leader, inspiring the team to drive commercial projects to on-time, successful completion
• Establish and report against key performance metrics, addressing any gaps to budget and future commitments.
• Identify non-traditional growth opportunities for the brand that drive product consumption and cultural relevancy.
• Align resources and lead cross-functional team to execute against strategies and tactics
• Manage performance and work closely with cross-functional partners to overcome barriers to achieve desired business goals
• Utilize syndicated data, and competitive intelligence to assess market opportunities. Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies
• Closely monitor and identify changes in market, customer and competitor trends with the potential for impacting current and future business performance
• Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth
• Implement all commercialization efforts to ensure the organization delivers against its growth commitments and portfolio expansion initiatives
• Establish and report against key performance metrics, addressing any gaps to budget and future commitments

Requirements

• Bachelor's degree in business, marketing, or related field required.
• 4+ years of brand management experience, preferably in consumer packaged goods/product marketing
• Well-rounded business acumen with proven skills in Marketing, Business Strategy and General Management
• Passion for inspiring consumers and building strong brands
• Must be enthusiastic, self-motivated and demonstrate excellent problem solving and decision-making skills.
• Strategic mindset and ability to translate strategy into actionable plans
• P&L management experience
• Strong new product development experience and life cycle management
• Proficient at developing communications campaigns and managing agency partners
• Excellent communication skills, both written and oral that enroll and inspire

Preferred

• MBA degree preferred
• Experience with Nielsen and/or IRI strongly preferred