Responsibilities

• Serve as the primary steward of the Quality Choice and CDMA brands.
• Develop and execute brand, pricing, and promotional strategies that drive revenue growth, customer engagement, and market share.
• Manage and grow the Quality Choice product portfolio through brand development, product positioning, promotional planning, and market expansion initiatives.
• Partner with Sales, Purchasing, and suppliers to support product launches, product lifecycle management, portfolio growth, and new product development, including packaging, graphics, labeling, and related materials.
• Partner closely with Sales leadership to develop customer-facing promotions, annual promotional calendars, sales programs, and customer marketing initiatives that support revenue objectives.
• Analyze category performance, industry trends, competitive activity, customer insights, and pricing trends to identify growth opportunities and support strategic decision-making.
• Recommend pricing, positioning, and promotional strategies based on market conditions and competitive analysis.
• Evaluate promotional effectiveness and product performance and make recommendations to improve results.
• Ensure consistent product positioning, messaging, and branding across all channels.
• Manage and provide leadership to the Marketing dept, including direct supervision of the Graphic Designer.