Brand Insights - Global Market Research &Forecasting AI Lead

Northbrook, IL (Remote)

$197K/yr – $282K/yrSenior Level10+ years expFt

Posted 2 months ago

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Job Summary

Own enterprise AI-enabled MR strategy and drive the transformation of MR across the lifecycle to deliver faster, higher-quality insights that inform forecasting and decision-making while enabling scalable governance and capability building.

  • Define and drive the enterprise AI-enabled MR strategy, aligned to business priorities and decision needs
  • Embed AI across MR steps to enable rapid synthesis, hypothesis formation, design, and variant optimization while increasing learning velocity
  • Partner with Forecasting, Finance, and Brand leaders to translate AI insights into forecasting assumptions, scenarios, and uncertainty

Job Description

Own enterprise AI-enabled market research strategy and drive the transformation of MR across the lifecycle to deliver faster, higher-quality insights that inform forecasting and decision-making while enabling scalable governance and capability building.

  • Enterprise AI Market Research Strategy & Value Delivery: Define and drive the enterprise strategy for AI-enabled market research (MR), aligned to business priorities and commercial decision needs
  • AI-Enabled MR Transformation Across the Lifecycle: Embed AI across MR steps including rapid synthesis/summarization/analysis, hypothesis formation and questionnaire design, AI moderators, AI-simulated responses, creative audits, and variant generation/optimization
  • Forecasting Partnership & Decision Enablement: Partner with Forecasting, Finance, and Brand/TA leaders to translate AI-augmented insights into forecasting assumptions, scenarios, and documented uncertainty
  • Governance, Compliance, and Quality Standards: Set standards for methodological rigor and implement governance processes for responsible AI use with human-review checkpoints
  • Capability Building, Change Leadership, and Ways of Working: Build enterprise capability through playbooks, training, and stakeholder enablement to drive adoption across brands and regions
  • Vendor and Ecosystem Leadership: Oversee vendor-supported AI and MR initiatives and influence supplier strategy to expand capability and deliver value
  • Requirements: Bachelor’s or Master’s degree in science, engineering, mathematics, decision science, or analytics
  • Minimum of 10 years of experience in forecasting, market research, competitive intelligence, and/or decision sciences in pharma or biopharma consulting
  • Demonstrated experience building and leading SME-focused teams in marketing research, forecasting, analytics, or decision sciences
  • Understanding of Insights’ role within broader enterprise strategy and ability to influence at executive levels
  • Proven talent development and culture-building in cross-functional, global teams
  • Strong stakeholder management and executive influence capabilities
  • Exceptional people leadership, mentorship, and coaching skills
  • Master’s degree in Statistics or Economics
  • Pharmaceutical Industry Experience in global mid-cap/large-cap company
  • Medical, Dental, and Vision Insurance
  • Paid Time Off and holidays
  • 401(k) with match
  • Company paid life insurance
  • Incentives and bonus opportunities

Astellas Pharma

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40