Brand Experience Director (Hybrid)

Birmingham, AL (Hybrid)

$75K/yr – $95K/yrSenior Level8+ years expContract

Posted 5 months ago

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Job Summary

Drive brand experience strategy and leadership for Acclinate, shaping community-focused campaigns and cross-functional collaboration.

  • Own development and execution of a strategic brand experience roadmap aligned with brand vision.
  • Must-have: 8+ years in brand experience, experiential marketing, or brand strategy.
  • Standout: Proven leadership of cross-functional teams and vendor partnerships.

Job Description

Responsibilities

  • Develop and execute a strategic brand experience roadmap in alignment with Acclinate’s brand vision and marketing goals.
  • Oversee the design and execution of community activations, campaigns, events, and digital experiences that bring the brand to life.
  • Lead and mentor a team of creatives and experiential specialists.
  • Collaborate closely with the Head of Marketing, community, and product teams to ensure unified messaging and audience engagement.
  • Manage agency and vendor relationships, including selection, contract negotiation, and delivery oversight.
  • Monitor budgets, timelines, and campaign KPIs—providing insights and recommendations for continuous improvement.
  • Uphold and evolve brand guidelines across all audience touchpoints.
  • Identify emerging trends and creative opportunities that enhance our community and customer experience.

Requirements

  • 8+ years of experience in brand experience, experiential marketing, or brand strategy.
  • Strong portfolio showcasing successful brand campaigns, events, or immersive experiences.
  • Conceptual and creative thinker who can develop innovative approaches for engaging community members
  • Expert understanding of design tools like the Adobe Creative Suite, Figma, and Canva
  • Superior organizational skills with a proven ability to manage competing priorities
  • Experience working with creative and product vendors
  • Cultural sensitivity to appropriate language and imagery
  • Experience growing an engaged community
  • Excellent leadership and project management skills with a passion for storytelling and audience engagement.
  • Comfort navigating fast-paced, cross-functional environments.
  • Proficiency in analyzing performance data to optimize campaign results.

Preferred

  • Experience in mission-driven or health equity-focused organizations.
  • Familiarity with both B2B and community-facing marketing approaches.
  • Knowledge of digital experience tools and technologies (AR/VR, interactive content, etc.).

Benefits

  • Competitive salary commensurate with your experience and qualifications.
  • Access to health, dental, and vision insurance plans, with the company covering half of the premium costs.
  • Access to 401(k)-retirement plan to help you secure your financial future.
  • Enjoy 22 paid holidays throughout the year.
  • Receive an educational stipend to support your ongoing professional development.
  • A technology allowance to keep you equipped with the tools you need.
  • Generous paid time off to recharge and maintain work-life balance.
Acclinate logo

Acclinate

Our mission is to empower communities to take actions for better health. Acclinate combines cutting-edge technology with grassroots community engagement to connect, educate, and empower underrepresented communities.

Founded in 2020
Birmingham, Alabama, USA
60 employees (12 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
29%
Direct
46.9%
Referral
5.7%
Social
17.2%
Paid
1.2%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
9 (15% of company)
Median Career Experience
11.5 years
Median Tenure
1.5 years

Funding

Total Funding
$13.5M
Last Raise
$7M
Series A, 2 years ago

Funding History

  • May 2024
    Series A • $7M
  • Oct 2022
    Seed • $4.9M
  • Jul 2021
    Non Equity Assistance

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