Brand Engagement Specialist

State College, PA (On-site)

Salary Not AvailableMid LevelOther

Posted 2 months ago

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Job Summary

Own campus brand activation and local partnerships to drive awareness and advocacy for a beer brand, while managing budgets and weekly progress in a student market.

  • Local activation and campus partnerships to spark awareness and advocacy.
  • Relationship building with key accounts, bar staff, and consumers to create advocates.
  • Tracking progress, budgets, and weekly highlights to hit monthly goals.

Job Description

  • Develop and execute local plans to showcase the beer brand across your near campus and community.
  • Partner with local sales teams to identify opportunities for product placement, promotions, and events.
  • Build strong relationships with key accounts, bar staff, and consumers to create beer brand advocates.
  • Support distribution with branded materials and execute impactful promotional activations.
  • Track progress toward monthly goals, manage budgets, and report weekly activity highlights.
  • Stay culturally connected—spot trends, set them, and keep our beer brand top of mind in your market.
  • Must be 21+ and enrolled in an accredited university in good standing
  • Available 12+ hours per week, primarily Thursday–Saturday afternoons/evenings
  • Outgoing, creative, and entrepreneurial with strong communication and organization skills
  • Well-connected within your campus and community, with knowledge of local venues and consumer trends
  • Proficient with Microsoft suite
  • Beer knowledge is a plus
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TEAM Enterprises

3.8 Glassdoor

Headquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-d cultivate a vibrant workplace culture that propels our ongoing success.

Founded in 1996
New York, New York, USA
1.4K employees (515 in marketing)
73% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
34.8M
Monthly Google Ads Budget
$178.4K
Traffic Source Mix
Search
10.8%
Direct
46.6%
Referral
35.1%
Social
6.9%
Paid
0.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
456 (32% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$92.6M
Last Raise
$56.7M
Private Equity, 4 years ago

Funding History

  • May 2022
    Private Equity Round
  • Oct 2015
    Venture Round • $56.7M
  • Jan 2012
    Venture Round • $35M

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