Responsibilities

• Build and manage Noodle & Boo's brand engagement plan across creators, customers, mom communities, product seeding strategy, loyalty, mission-driven activations, affiliates, ambassadors, professional partners, and brand partnerships.
• Translate brand priorities into monthly engagement themes that support social media, creator outreach, events, loyalty, email/SMS, paid media, ecommerce, PR, retail storytelling, Docs & Doulas, Mama Ambassadors, and affiliate programs.
• Partner with the VP Marketing to ensure engagement programs reflect Noodle & Boo's brand strategy, messaging, voice, values, premium positioning, and mission sensitivity.
• Partner with the Creative Director, Head of Ecommerce & DTC Growth, and Brand Content Creator so engagement activity supports brand standards, ecommerce priorities, and content needs.
• Develop Social Calendar Inputs and Content Priorities
• Provide the Brand Content Creator with monthly and weekly content priorities based on creator activity, product seeding, Docs & Doulas outreach, Mama Ambassador activity, affiliate campaigns, events, first-night-kit activations, loyalty moments, PR opportunities, and brand campaigns.
• Review the social calendar to ensure it reflects important engagement opportunities, creator content, UGC, customer stories, event recaps, product education, mission moments, professional partner activity, and ambassador storytelling.
• Partner with the Brand Content Creator to identify what should be filmed, reposted, recapped, saved, repurposed, or escalated for review.
• Ensure social content supports broader brand engagement goals rather than functioning only as daily posting.
• Identify engagement moments that may become LinkedIn or blog content, including creator wins, retail milestones, founder stories, event recaps, mission moments, professional partner insights, and community proof points.

Requirements

• 4-7+ years of experience in brand marketing, creator marketing, influencer marketing, partnerships, event marketing, social media, customer engagement, community marketing, affiliate marketing, ambassador programs, or consumer engagement.
• Experience with premium CPG, baby, beauty, skincare, wellness, lifestyle, fashion, home, or family-focused brands preferred.
• Strong understanding of Instagram, TikTok, Reels, Stories, creator culture, micro-influencers, UGC, gifting, affiliate creators, ambassador programs, referral programs, and social trends.
• Experience managing creators, product seeding strategy, influencer gifting, ambassador programs, affiliate programs, event partnerships, customer engagement programs, or brand partnerships.
• Strong interest in mission-driven brand building and creating meaningful experiences for moms, families, children, and professional care communities.
• Strong organization skills and ability to manage trackers, calendars, agencies, events, partners, affiliates, ambassadors, follow-ups, content rights, and reporting.
• Excellent writing and communication skills with the ability to represent a warm, premium, trustworthy brand.
• Strong relationship-building instincts and a thoughtful approach to creators, customers, professional partners, ambassadors, affiliates, community partners, and internal teams.

Preferred

• Experience with TikTok Shop, affiliate creators, creator commerce, social commerce, ambassador programs, referral programs, or creator management platforms.
• Experience with mission-driven events, nonprofit partnerships, community activations, loyalty programs, customer engagement, retail activations, local partnerships, or professional referral/community programs.
• Experience using tools such as Later, Dash Hudson, Sprout, Planoly, Canva, CapCut, Shopify, Klaviyo, LoyaltyLion, GRIN, Aspire, CreatorIQ, TikTok Shop affiliate tools, affiliate platforms, or similar systems.
• Experience working with baby, mom, parenting, gift, beauty, wellness, doula, lactation, pediatric, foster care, family services, or premium lifestyle communities.
• Experience repurposing creator, event, ambassador, affiliate, professional partner, and customer content for ecommerce, email, paid media, PR, Amazon, Target, retail, LinkedIn, or blog storytelling.

Benefits

• Medical, Dental and Vision Plan
• Company sponsored Life Insurance
• 401(k) with guaranteed company contribution
• Paid Time Off (designed to reward tenure)
• Paid Holidays
• Generous product discounts