Brand Creative Lead at Carhartt | Dearborn, MI

Carhartt

Brand Creative Lead

Dearborn, MI (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel brand campaigns and creative direction for Carhartt across seasonal storytelling and product launches.

Own concepting and production of integrated campaigns from idea to final assets.
Must-have: 5+ years of brand-level campaign experience with a strong portfolio.
Standout: Ability to lead production end-to-end and collaborate across teams.

Job Description

Responsibilities

Translate marketing strategies into big ideas that establish seasonal narratives, launch new product concepts and connect to brand marketing platforms.
Lead the development of integrated, multi-channel campaigns that dimensionalize and connect big ideas throughout the funnel.
Guide the design, copy, and production process to deliver world-class creative across seasonal storytelling, product launches, and content.
Partner with Carhartt production teams to bring ideas to life by via lifestyle, in studio, and animation. Actively lead and participate in all aspects of production from pre-production, production and post-production ensuring finalized assets are completed in a timely basis.
Work with Carhartt design teams to develop comprehensive Creative Centers that provide strategic creative direction, including photography, copy and executional direction for full funnel activation by channel owners.
Review channel-specific creative executions as needed to ensure consistency across channels.
Partner with Marketing, Product, and Channel leads to ensure a deep understanding of seasonal briefs and requirements for multi-channel campaigns.
Maintain a strong visual and verbal identity, ensuring everything we create strengthens our brand voice and design system.
Stay ahead of cultural, creative, and consumer trends to keep the brand relevant and distinctive.

Requirements

Bachelor's degree in advertising, design/visual communication, or equivalent years of work experience may be considered in lieu of degree
Advertising portfolio school background is preferred, but not required if the candidate has a portfolio of work demonstrating his or her ability to create smart, strategic, and award-winning creative work
5 or more years of experience inclusive of the following:
Concepting and creating brand level creative campaigns, understanding how to layer messaging full funnel
The use of digital design systems, i.e. Figma, Sketch, Adobe XD, Invision, etc.
Strong attention to visual detail, ensuring accuracy and consistency in all brand assets
Agency or client-side experience
Strong conceptual thinking demonstrated through a collection of past work
Excellent presentation and communication skills with experience presenting to team members and stakeholders at all levels
Ability to collaborate with multiple teams – both inside and outside of the creative department
Understanding of the production process

Benefits

Carhartt

3.9 Glassdoor

Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction and fit that you can feel in the fabrics and see in the performance. Established in Detroit in 1889, our corporate headquarters is today located in Dearborn, Michigan and our U.S. facilities are located in Kentucky and Tennessee. We have company-owned retail locations throughout the U.S. and our flagship store is located in Midtown, Detroit. We are proud to be making best-in-class apparel for the active worker. Our work environment is friendly, business casual, family oriented and welcoming to all. Our dedication to quality is not only reflected in our products but also in our people. At Carhartt, we are committed to providing our consumer with a brand they can trust and depend on, our associates with career challenges and rewards and our communities with support and assistance.“I believe that when a man wears an article that I manufacture, his self-respect is increased because he knows that it is made by an honest manufacturer, who is honest with his employees.- Hamilton Carhartt ”Carhartt. Outworking them all since 1889

Founded in 1900

Dearborn, Michigan, USA

3K employees (285 in marketing)

www.carhartt.com

71% recommend to a friend

89% CEO approval