Brand & Creative Director

Boston, MA (Hybrid)

$130K/yr – $150K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the DNAnexus brand from system to execution, translating complex science into visuals that resonate with both scientists and business audiences. Lead end-to-end brand work and partnerships across Product Marketing, Demand Gen, and executives while staying ahead of AI-driven creativity to boost impact without sacrificing craft.

  • Steward brand identity across web, events, campaigns, and executive comms
  • Drive strategic brand initiatives end-to-end with product marketing, demand gen, and leadership
  • Translate technical narratives into visual and written storytelling for multiple audiences

Job Description

Responsibilities

  • Steward DNAnexus's visual identity across every touchpoint — web, digital, events, campaigns, product marketing, company store, and executive communications
  • Evolve the brand system as the company grows, ensuring it scales without losing coherence or character
  • Be the final creative eye on anything that goes out under the DNAnexus name
  • Concept, design, and deliver high-quality creative assets across campaigns, digital, events, product marketing, and executive communications
  • Direct and evaluate work from agencies and contractors with a clear, confident creative point of view
  • Translate complex scientific and technical narratives into visual and written stories that resonate with both scientific and business audiences
  • Use every tool available — including AI — to produce work at a pace and quality that punches above the team's weight; you know when to lean on it and when human craft and judgment take over
  • Stay current on the evolving AI creative landscape and bring the best of it into how the team operates
  • Drive strategic brand initiatives end-to-end — from brief to launch — in close partnership with Product Marketing, Demand Gen, and Executive teams
  • Bring operational rigor to creative work: own timelines, manage stakeholder alignment, track progress, and deliver without being chased

Requirements

  • 7+ years of brand, creative, or design experience, with at least 3 years operating at a director level or equivalent scope
  • A portfolio demonstrating strong brand management and original creative across multiple formats and channels
  • Proven track record leading cross-functional brand initiatives with operational rigor — you've owned projects from strategy through execution, managed stakeholders across teams, and delivered on time without losing creative quality
  • Hands-on proficiency with AI creative tools (Midjourney, Adobe Firefly, ChatGPT/Claude creative, or comparable) as a natural, integrated part of your creative workflow — not a novelty
  • Deep fluency in the Adobe Creative Suite and/or Figma
  • Experience translating technical or complex subject matter into compelling visual and written communication
  • Demonstrated ability to lead without authority — earning trust, driving alignment, and influencing creative decisions across a marketing organization through expertise and collaboration
  • Ability to manage multiple workstreams simultaneously, deliver to deadline, and keep cross-functional partners informed and aligned throughout

Preferred

  • Experience in life sciences, healthcare, biotech, or enterprise SaaS
  • Motion design or video production experience
  • Familiarity with brand work for scientific or research-driven audiences
  • Experience managing or directing agency and contractor relationships

Benefits

  • competitive benefits package including health, dental, vision, 401(k), and generous PTO.

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