Brand and Content Marketing Manager at Parker & Sons | Phoenix, AZ | $90K/yr – $100K/yr

Parker & Sons

Brand and Content Marketing Manager

Phoenix, AZ (Hybrid)

$90K/yr – $100K/yrMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own brand strategy and omnichannel leadership to scale Parker & Sons' corporate narrative and content while partnering with the VP of Marketing on media buys, agency coordination, and cross functional alignment.

Brand & Content Ownership: Lead brand refresh rollout, content roadmap, and acquisition branding to ensure consistent asset and messaging across channels.
Media & PR Oversight: Coordinate traditional media buys, earned media, and agency partnerships to drive awareness and community visibility.
Team & Collaboration: Manage a small creative team and align digital, web, UX, and email teams to maintain unified customer journeys.

Job Description

Advertising Strategy & Media Management (In Coordination with the VP of Marketing)
Omnichannel Campaigns: Collaboratively build, deploy, and maintain robust marketing and advertising strategies to meet aggressive company revenue objectives and support existing home services lines.
Media Placement & Buying: Work closely with the VP of Marketing to plan, budget, and execute traditional media runs, including television, radio, billboards, and high-volume direct mail.
Agency Coordination: Serve as the day-to-day point of contact for external media partners, creative agencies, and branding firms to ensure seamless campaign execution and asset alignment.
Budget Tracking: Manage and pace the allocated annual media budget, evaluating campaign performance and media drops against overall brand awareness and call spikes.
Brand Stewardship & Content Strategy
Brand Refresh Leadership: Partner with external branding agencies to spearhead the internal rollout and external launch of upcoming corporate brand refreshes, ensuring absolute consistency across all assets.
Content Roadmap: Architect a comprehensive, long-term brand and content roadmap designed to scale organic brand visibility, video storytelling, and customer education.
Acquisition Branding: Oversee the branding integration and digital asset transition for newly acquired companies and expanding service lines.
PR & Earned Media: Draft compelling press releases and manage relations with local news outlets to secure positive community visibility and earned media coverage.
Team Leadership & Cross-Functional Collaboration

Parker & Sons

Providing the Arizona Valley with award-winning service in Heating, Cooling, Plumbing, and Drain Cleaning Service since 1974. As a winner of the BBB Torch Award for ethics and being voted #1 in Ranking Arizona - you know Parker and Sons is a company you can trust. Parker and Sons offers: 24 hour, 365 day emergency service Never any trip charge or any additional charges for nights, weekends or holidays Free Estimates Repair and replace all makes and models 100% satisfaction guarantee Senior Citizen discountsCall today or stop by our website if you have any questions or need service. Thank you Central Phoenix - Arizona (602) 2 REPAIR (273-7247) East Valley - Arizona(480) 963-1829 West Valley - Arizona(623) 979-7011

Founded in 1974

Phoenix, Arizona, USA

410 employees (19 in marketing)

www.parkerandsons.com