Responsibilities

• Campaign Setup & Execution: Build media plans in response to RFPs, incorporating platform capabilities, targeting strategies, and inventory availability.
• Campaign Setup & Execution: Work closely with internal teams to traffic and launch campaigns across various platforms (e.g., Google Ads & Roblox Ads).
• Campaign Setup & Execution: Ensure accurate campaign setup and tracking, coordinating with internal teams as needed.
• Campaign Management & Optimization: Monitor pacing, performance, and delivery across live campaigns, proactively flagging and resolving issues.
• Campaign Management & Optimization: Analyze campaign data to recommend optimizations that drive improved performance (e.g., CTR, ROAS, CPM).
• Reporting & Insights: Develop and maintain standardized and custom performance reports using internal dashboards and data tools.
• Reporting & Insights: Translate performance data into actionable insights for client-facing recaps and optimization recommendations.
• Cross-Functional & Process Support: Partner with Product, and Engineering teams to enhance campaign setup processes and troubleshoot issues.
• Cross-Functional & Process Support: Contribute to building scalable workflows and documentation that support repeatable campaign operations.

Requirements

• 6-8 years of experience in ad operations, campaign management, or digital media planning.
• Familiarity with digital ad platforms (e.g., Google Ads, Meta Ads Manager, The Trade Desk, DV360) and tracking/tagging tools (e.g., Google Tag Manager, Google Analytics).
• Strong understanding of digital advertising KPIs, attribution models, and media math.
• Experience building or managing media plans and flighting schedules.
• Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns at once.
• Strong communication skills; able to clearly explain campaign performance and strategy to cross-functional stakeholders.

Preferred

• Basic understanding of SQL and/or experience working with data platforms is a plus.

Benefits

• All full-time employees are also eligible for equity compensation and for benefits as described on this page .
• Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.