Biddable Associate Director - Ptarmigan

New York, USA (Hybrid)

$100K/yr – $135K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Lead data-driven paid social and programmatic campaigns with team leadership and client-facing responsibilities to deliver integrated, measurable outcomes.

  • Own campaign strategy, reporting, and cross-team collaboration for client objectives.
  • Must-have: 6+ years digital experience and team leadership in an agency or client setting.
  • Standout: Deep understanding of digital media platforms and data-driven insights.

Job Description

Responsibilities

  • As a data driven marketer, you will oversee and execute paid social and programmatic campaigns through execution, optimization and reporting.
  • Provide strategic direction to build effective plans and tactics that are being optimized towards relevant objectives and KPIs
  • Manage and lead a growing team of digital channel experts while fostering a culture of continuous learning, ensuring direct ream members feel strong leadership support
  • Engage with clients to build a strong understanding of their lines of business, marketing objectives and goals with an emphasis on paid social, presenting to clients on a regular basis
  • Manage issuance of campaign performance reports and share results across teams to ensure progress
  • Ensuring spend forecasting and budgeting for all channel activities are managed effectively and regularly optimized
  • Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and agency
  • Work closely with other internal departments and account teams to develop fully integrated biddable campaigns
  • Demonstrate diligence, attention to detail and adherence to best practices throughout the full campaign lifecycle

Requirements

  • Bachelor’s degree; preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering
  • 6+ years relevant digital experience at an agency or client
  • Significant client-facing and relationship management experience
  • Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor
  • Ability to provide high- level insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
  • Deep understanding of digital media platforms and their ad capabilities
  • Ability to prioritize, multi-task, delegate and manage time efficiently
  • Strong analytical ability and problem-solving skills with excellent communication and writing skills
  • Curious with a passion to stay up to date on digital marketing strategies, best practices, and the digital landscape
  • Expert in MS office tools
  • Financial Services experience preferred but not required

Preferred

  • Financial Services experience preferred but not required

Benefits

  • health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Marketing Team

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