Head of Product Marketing
LivTech
USA (Remote)
$130K/yr - $180K/yrIn-houseFull-timeSenior level6+ years exp.
4 hrs ago
BAND - Product Marketing & Content Specialist
El Segundo, CA (Unknown)
$64K/yr – $80K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own product marketing and messaging across new verticals by turning user and product insights into differentiated value propositions, and build scalable content and testimonial programs.
- Lead user research and extract insights for messaging and go-to-market.
- Define personas, positioning, and messaging for each segment.
- Develop content and programs (case studies, guides, social, testimonials) to fuel campaigns and partnerships.
Job Description
Responsibilities
- Product & User Insight
- Conduct user interviews and research to uncover needs, motivations, and pain points across new target segments.
- Synthesize user and product insights into clear takeaways for marketing, product, and partnership teams.
- Identify product gaps, use cases, and value propositions based on direct user feedback.
- Define user personas and segment-specific insights to guide messaging and go-to-market decisions.
- Directly reach out to potential users in new verticals who are not yet on BAND to understand their needs, workflows, and pain points.
- Combine direct outreach, user research, and competitive landscape analysis to form a complete picture of unmet needs in each vertical.
- Translate that combined insight into sharp, specific product feature recommendations—clearly articulating how BAND should evolve relative to competitors to win each segment.
- Messaging & Positioning
- Conduct competitive research to inform messaging, positioning, and differentiation strategies across segments.
Requirements
- 3-6 years of experience in product marketing, content marketing, or user research
- Strong analytical and critical thinking skills paired with creativity and intellectual curiosity-someone who digs past the obvious and surfaces genuinely useful insight.
- High attention to detail across research, messaging, and content.
- Proven ability to conduct user research and translate findings into messaging, positioning, or content
- Experience producing marketing content across formats (case studies, guides, social, email, web)
- Comfortable building direct relationships with users to source testimonials and stories
- Experience executing marketing campaigns end-to-end, not just planning them
- Ability to translate product capabilities into clear, differentiated value propositions
- Strong writing and storytelling skills
- Experience with community-driven, marketplace, or network-effect products preferred
Preferred
- Experience with community-driven, marketplace, or network-effect products preferred
