Responsibilities

• Develop and execute end-to-end B2C feature-launch and adoption campaigns, as well as B2B business development-enablement activations for Google Wallet and Google Pay.
• Craft compelling, differentiated value propositions and narrative frameworks tailored to consumers, merchants, issuers, and other partners.
• Partner with Product, UX, and Engineering to represent the user/partner, influence product roadmaps, and support alpha/beta launches.
• Define key marketing performance metrics (KPIs), track campaign performance, and iterate on strategy using data-driven insights.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.