B2B Marketing Strategist - Content Marketing Manager at TouchCare | Stamford, CT

TouchCare

B2B Marketing Strategist - Content Marketing Manager

Stamford, CT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive content, community building, and multichannel marketing for TouchCare to boost engagement and adoption of the platform.

Own content creation, calendar, and cross-channel strategy
Must-have: 3+ years in engagement/acquisition/retention and digital content marketing
Standout: Experience aligning content with brand campaigns and sales goals

Job Description

Responsibilities

Create, execute and track compelling content for TouchCare’s audiences
Build a strong TouchCare member community, using strategy and creativity with key content deliverables
Drive utilization and adoption of the TouchCare platform, services, and 1:1 consultations
Collaborate across functions and teams to deliver an effective content marketing strategy that aligns to the company’s business objectives
Integrate content programs with brand campaigns to drive lead generation and brand awareness
Create and execute a comprehensive, multichannel social media strategy
Work closely with the marketing director on owned digital content hubs including touchcare.com, social channels (both paid/organic), email and newsletter distribution, webinars, and email campaigns
Oversee content calendar and maintain and improve member engagement rate and experience
Develop influential ad copy that aligns with brand identity and sales goals

Requirements

3+ years of experience with a background in engagement/acquisition/retention, digital and content marketing of members.

Preferred

3+ years of experience with a background in engagement/acquisition/retention, digital and content marketing of members
Experience in creating e-books, white papers, newsletters, or outbound email campaigns
Willingness to wear many hats and be flexible. Experience in a startup environment a plus.
Possess a fresh perspective and have original ideas about how we message our value proposition to our members.
Analytical, strategic approach to marketing. Can identify patterns, analyze data, and backup marketing decisions with numbers.

Benefits

unlimited PTO
generous parental leave
supportive health care

TouchCare

4.2 Glassdoor

TouchCare is a healthcare concierge service. In short, we take care of all the nonsense that you don't like dealing with - billing mistakes, remaining on hold, coordinating with providers.Health insurance and our healthcare system are confusing, and everyone has a horror story. Our service provides every individual with a personal assistant whose job it is to make your life easier and save you money.TouchCare. A healthier understanding of healthcare.

Founded in 2013

Stamford, Connecticut, USA

46 employees (2 in marketing)

www.touchcare.com

76% recommend to a friend

60% CEO approval