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TouchCare

B2B Marketing Strategist - Content Marketing Manager

Stamford, CT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 months ago

Job Summary

Drive content, community building, and multichannel marketing for TouchCare to boost engagement and adoption of the platform.

  • Own content creation, calendar, and cross-channel strategy
  • Must-have: 3+ years in engagement/acquisition/retention and digital content marketing
  • Standout: Experience aligning content with brand campaigns and sales goals

Job Description

Responsibilities

  • Create, execute and track compelling content for TouchCare’s audiences
  • Build a strong TouchCare member community, using strategy and creativity with key content deliverables
  • Drive utilization and adoption of the TouchCare platform, services, and 1:1 consultations
  • Collaborate across functions and teams to deliver an effective content marketing strategy that aligns to the company’s business objectives
  • Integrate content programs with brand campaigns to drive lead generation and brand awareness
  • Create and execute a comprehensive, multichannel social media strategy
  • Work closely with the marketing director on owned digital content hubs including touchcare.com, social channels (both paid/organic), email and newsletter distribution, webinars, and email campaigns
  • Oversee content calendar and maintain and improve member engagement rate and experience
  • Develop influential ad copy that aligns with brand identity and sales goals

Requirements

  • 3+ years of experience with a background in engagement/acquisition/retention, digital and content marketing of members.

Preferred

  • 3+ years of experience with a background in engagement/acquisition/retention, digital and content marketing of members
  • Experience in creating e-books, white papers, newsletters, or outbound email campaigns
  • Willingness to wear many hats and be flexible. Experience in a startup environment a plus.
  • Possess a fresh perspective and have original ideas about how we message our value proposition to our members.
  • Analytical, strategic approach to marketing. Can identify patterns, analyze data, and backup marketing decisions with numbers.

Benefits

  • unlimited PTO
  • generous parental leave
  • supportive health care
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TouchCare

4.2 Glassdoor

TouchCare is a healthcare concierge service. In short, we take care of all the nonsense that you don't like dealing with - billing mistakes, remaining on hold, coordinating with providers.Health insurance and our healthcare system are confusing, and everyone has a horror story. Our service provides every individual with a personal assistant whose job it is to make your life easier and save you money.TouchCare. A healthier understanding of healthcare.

Founded in 2013
Stamford, Connecticut, USA
46 employees (2 in marketing)
www.touchcare.com
76% recommend to a friend
60% CEO approval

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$15.4M
Last Raise
$1.5M
Series Unknown, 8 years ago

Funding History

  • Dec 2017
    Series Unknown • $1.5M
  • Apr 2016
    Series A • $4.6M
  • Jun 2015
    Series A • $6.5M

Traffic Signals

Monthly Visitors
9.5K
Traffic Source Mix
Search
27.6%
Direct
61.5%
Referral
6.3%
Social
2.9%
Paid
1.6%

Headcount Trend

Current headcount: ~46
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B2B Marketing Strategist - Content Marketing Manager

TouchCare · Stamford, CT · On-site