Responsibilities

• Content Development & Management (40%)
• - Research, identify, and develop compelling stories featuring TLI students, alumni, faculty, staff, industry partners, programs, and initiatives.
• - Write and edit compelling, audience-centered content in a variety of formats, including feature stories, social media, email campaigns, blog articles, interviews, profiles, testimonials, web content, and newsletters.
• - Write and edit marketing materials for the TLI website, social media, newsletters, emails, and other various marketing-communications platforms.
• - Translate complex academic, technical, and professional information into clear and engaging stories that help audiences understand the relevance and value of TLI's programs and opportunities.
• - Ensure digital content is compliant with federal digital accessibility regulations and University policies.
• - Effectively communicate information and ideas in written and verbal format.
• - Create and maintain editorial calendars and syndication schedules for articles, social media and event promotion.
• Social Media Marketing (30%)
• - Collaborate with Digital Marketing & Communications Director to build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

Requirements

• BA/BS degree or a combination of related education and work experience to equal at least four years.
• Demonstrated experience writing, editing, and storytelling skills, with experience developing compelling narratives for different audiences and communication channels.
• Demonstrated ability to identify and develop story ideas, conduct interviews, and turn complex information or individual experiences into clear, engaging, audience-centered content.
• Demonstrated relationship building experience.
• Excellent organizational skills, multi-tasking, and time management.
• Demonstrated commitment to generating content inclusive to all audiences.

Preferred

• Experience developing for and contributing to a Drupal content management system.
• Experience working with Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Experience using Salesforce CRM and/or Marketing Cloud
• Experience with creating and editing videos.
• Experience with generating earned media.
• Demonstrated strong client communication and interaction.
• Demonstrated experience fostering a cooperative work environment.

Benefits

• - Competitive wages, paid holidays, and generous time off
• - Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• - Low-cost medical, dental, and pharmacy plans
• - Healthcare and dependent care flexible spending accounts
• - University HSA contributions
• - Disability and employer-paid life insurance
• - Employee wellbeing program
• - Excellent retirement plans with employer contribution
• - Public Service Loan Forgiveness (PSLF) opportunity
• - Financial counseling services