Responsibilities

• Own organic social content calendars across our portfolio, helping translate brand priorities, launches, cultural moments, and platform trends into always-on content plans
• Concept, shoot, and edit social-first video content for TikTok, Instagram Reels, YouTube Shorts, and other emerging formats
• Create static and carousel content that feels native to social while staying true to each brand’s distinct look, feel, and voice
• Transform influencer + creator content into paid social assets , including cutdowns, hooks, variations, and platform-specific adaptations
• Develop net-new paid social creative in partnership with our paid media agency when creator content isn’t the right answer
• Move quickly on trends and cultural opportunities , helping our brands participate in conversations in a way that feels relevant, natural, and brand-right
• Partner closely across VIBE, Brand, Regulatory, and agency teams to move content from idea through review and live execution
• Use organic + paid performance learnings to continually improve creative, formats, hooks, and content strategy
• Help own day-to-day content organization and asset management in Air , ensuring finished assets are easy to find, reuse, and adapt across teams
• Experiment with AI and emerging creative tools to make content development, versioning, and workflows faster and smarter

Requirements

• 3-5 years of experience in social media, social content, creative production, digital marketing, or a related role; beauty, skincare, wellness, or CPG experience is a plus
• Proven ability to create social-native content from concept through execution , with a portfolio demonstrating strong short-form video and static creative
• Comfortable shooting and editing video independently , including mobile-first content; experience with CapCut, Canva, Adobe Creative Suite, or similar platforms
• Strong design instincts and ability to create polished, on-brand static and carousel creative
• Strong understanding of TikTok, Instagram, YouTube, and evolving social formats, with a willingness to stay close to platform and cultural trends
• Able to balance creativity with organization and very comfortable managing multiple brands, calendars, priorities, and deadlines at once
• Strong collaborator who can take feedback from key stakeholders without losing sight of the creative idea
• Curious and proactive about AI, emerging platforms, trends, and new ways of making great content

Preferred

• beauty, skincare, wellness, or CPG experience is a plus