Responsibilities

• Sales enablement. Own the pitch decks, one-pagers, case studies, media kits, and proposal templates that Media Sales and OEM teams use every day. Keep them sharp, current, and aligned to how buyers actually make decisions.
• Demand generation & ABM. Build targeted campaigns against priority OEM and advertiser accounts across email, LinkedIn, content syndication, and direct outreach. Partner with sellers on 1:1 and 1:few plays for top-tier accounts.
• Trade shows & industry events. Own our B2B event presence end-to-end — booth experience, pre-event outreach, on-site activation, and post-event follow-up. Core shows include RVX, RVIA National RV Trade Show, AIMExpo, and ATD.
• Content & thought leadership. Produce data-driven insights, whitepapers, and industry reports that position Trader Interactive as the authority on marketplace audience behavior and shopper intent.
• Campaign execution. Run integrated campaigns across paid, email, web, and organic social that generate qualified leads and move named accounts through the funnel.
• Measurement. Own B2B marketing reporting — pipeline contribution, event ROI, campaign performance — and partner with RevOps on attribution.
• Cross-functional partnership. Work closely with Media Sales and OEM leadership, product marketing, creative/design, PR/comms, and the broader Consumer Revenue marketing org.

Requirements

• 5+ years of B2B marketing experience, ideally in marketplaces, digital media, ad tech, SaaS, or industries.
• Proven track record building and running ABM and demand generation programs against named accounts.
• Strong sales enablement instincts — you've written the decks and one-pagers yourself and know what sellers actually use.
• Experience owning B2B events and trade show presence as a marketing lead.
• Excellent writing and storytelling. You translate data and product capability into a compelling business case.
• Comfort working in a fast-moving, direct environment. You prioritize ruthlessly, move quickly, and ship.

Preferred

• Experience marketing digital advertising, media, or marketplace products to OEMs and dealer networks.
• Background in an industry we serve: RV, powersports, commercial truck, marine, or equipment.
• Familiarity with HubSpot, Apollo, or similar marketing automation platforms, plus Salesforce.
• Experience partnering directly with sales leadership on account planning and GTM strategy.

Benefits

• An inclusive and supportive work environment where you can move your career forward and will have the chance to do work that has real, significant impact on the world.
• The opportunity to be a part of a global group of digital marketplace businesses (CAR Group) located across Australia, Brazil, Chile and South Korea - collectively we have around 1,800 team members worldwide, and our Global Talent Exchange Program means you might just find yourself working in one of those businesses sometime soon.
• Plenty of flexible leave options and employee benefits including up to 31 days of paid time off in your first year, continuing education with access to LinkedIn Learning, a full benefits package including medical, dental & vision, 401K with company match, and wellness program.