B2B Growth Marketing Manager at Friant & Associates | San Leandro, CA | $100K/yr – $130K/yr

B2B Growth Marketing Manager

San Leandro, CA (On-site)

$100K/yr – $130K/yrMid Level5+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive late-stage pipeline and ABM activation for Fríant by aligning marketing with sales to accelerate deals.

Own ABM programs and late-stage content to engage target accounts.
Must-have: 5+ years in B2B growth marketing with proven pipeline impact.
Standout: Strong collaboration with sales and experience with CRM platforms like Salesforce or HubSpot.

Partner closely with sales to support late-stage pipeline opportunities through tailored experiences and account-based initiatives. Understand customer needs, objections, and buying behaviors.
Translate sales feedback and market insights into targeted marketing strategies and activation plans
Develop and execute campaigns that support account engagement, pipeline progression, and deal acceleration
Collaborate with sales on account-based marketing (ABM) initiatives for key opportunities
Identify gaps in the customer journey and create marketing solutions to improve engagement and conversion
Support late-stage pipeline through tailored content, campaigns, and activation strategies
Work with creative teams to develop messaging and assets aligned with customer needs
Gather and analyze customer and sales feedback to continuously refine marketing strategies
Monitor campaign performance and pipeline impact, optimizing based on results and insights
Coordinate closely with field marketing and events to align digital and in-person activation efforts

Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent practical experience
5+ years of experience in B2B growth marketing, demand generation, or a related role
Proven experience partnering closely with sales teams to drive pipeline and revenue outcomes
Experience developing and executing account-based marketing (ABM) or targeted activation strategies
Strong understanding of B2B customer journeys, buying behavior, and funnel optimization
Experience gathering and applying customer and sales feedback to inform marketing strategies
Hands-on experience managing digital marketing campaigns and lead generation initiatives
Working knowledge of CRM and marketing automation platforms (e.g., Salesforce, HubSpot, or similar)
Strong analytical skills with the ability to translate data into actionable insights
Excellent communication and collaboration skills across cross-functional teams