Responsibilities overview: manage paid media across multiple platforms and ABM programs to drive high-quality leads.

• Develop and manage paid campaigns across Google AdWords (search, display), LinkedIn Ads (sponsored content, lead gen forms, conversation ads), and 6sense ABM display advertising
• Allocate and optimize digital ad budget across channels based on performance data and target account engagement signals
• Build and refine audience targeting strategies aimed at HR directors, L&D leaders, CHROs, and talent development professionals at enterprise organizations
• Create and A/B test ad copy, creative briefs, and landing page recommendations that resonate with our buyer personas
• Leverage 6sense intent data and predictive analytics to identify and prioritize high-value target accounts
• Design and execute account-based advertising campaigns that align with sales outreach and nurture sequences
• Coordinate ABM display campaigns with LinkedIn and Google efforts for a cohesive multi-channel experience
• Monitor campaign performance daily/weekly, making data-driven adjustments to bidding, targeting, creative, and budget allocation
• Track and report on key metrics: cost per lead (CPL), cost per qualified lead, conversion rates, click-through rates, and return on ad spend (ROAS)
• Build and maintain dashboards in Google Analytics (GA4) and HubSpot to provide visibility into funnel performance from ad click to qualified lead