Responsibilities

• Lead the strategic development and execution of comprehensive campaign plans and strategies that facilitate customer onboarding and product adoption, clearly articulating a strategic approach to "next-best action" across the customer journey.
• Ensure strategic alignment of all retention initiatives with overarching Marcus business goals and objectives.
• Oversee the efficient and accurate implementation of campaigns within CRM platforms, leveraging advanced capabilities and vendor resources where necessary.
• Drive the definition of advanced data requirements for CRM tools to enable highly personalized, predictive, and scalable campaigns.
• Establish and champion key performance indicators (KPIs) and work closely with analytics teams to drive actionable insights and optimize program performance.
• Architect and champion sophisticated multi-variate testing frameworks to continuously optimize program effectiveness and drive innovation.
• Provide strategic leadership and direction to creative teams, ensuring brand consistency, compliance, and compelling messaging.
• Champion process innovation and operational excellence to scale retention marketing capabilities in a rapidly growing business environment.
• Cultivate and lead highly collaborative relationships with a variety of cross-functional teams, including Analytics, Creative Services/Design, Compliance, Legal, Product, Brand, and external partners/agencies.
• Serve as a thought leader, driving continuous innovation and adoption of best practices in customer loyalty marketing and retention strategies.

Requirements

• 10+ years of progressive leadership experience in loyalty/email marketing, CRM, product marketing, or digital marketing, preferably within a financial services context.
• Proven expertise in leveraging and optimizing enterprise-level marketing automation and CRM platforms (e.g., Adobe Campaign, Marketo, Braze, Oracle/Responsys, or similar).
• Proficiency in agile project management methodologies and tools (e.g., JIRA, Confluence).
• Exceptional analytical acumen with a proven track record of leveraging data to drive strategic decisions and measurable business outcomes.
• Demonstrated ability to strategically identify, analyze, and resolve complex business challenges.
• Proven leadership in defining, optimizing, and implementing scalable processes and governance frameworks.
• Advanced proficiency in data visualization and reporting tools (e.g., Tableau).
• Bachelor's Degree required; MBA or advanced degree preferred.

Preferred

• Exceptional strategic vision combined with a strong bias for action and execution excellence, with a relentless focus on customer experience.
• A highly proactive and self-directed leader who identifies and capitalizes on strategic opportunities for the business.
• Intellectually curious and a courageous challenger of the status quo, driving continuous improvement and innovation.
• Proven ability to lead and manage complex, multi-faceted projects to successful completion autonomously.
• Superior interpersonal and stakeholder management skills, with a proven ability to influence and lead in a matrixed environment.
• Meticulous attention to detail and a proactive, strategic approach to risk management.
• Exceptional executive-level oral and written communication and presentation skills.

Benefits

• Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.