Awareness Social Marketing Manager, Brand Social, Amazon Music at Amazon.com | Culver City, CA | $87K/yr – $152K/yr

Amazon.com

Awareness Social Marketing Manager, Brand Social, Amazon Music

Culver City, CA (Unknown)

$87K/yr – $152K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social awareness campaigns for Amazon Music across major platforms to boost reach and engagement.

Own cross-platform paid social campaigns for awareness and engagement.
Must-have: 5+ years in paid social/digital advertising with proven results.
Standout: Strong collaboration with regional teams and content creators to align paid and organic efforts.

Job Description

Responsibilities

Develop and execute best-in-class awareness paid media strategies across key social platforms: deliver social media marketing campaigns, spanning new product launches, partnerships, exclusive merch, livestreams, brand campaigns, cultural moments, and more to drive awareness and engagement for these programs and the Amazon Music Brand at large across social platforms (Meta, TikTok, Twitter, etc.) focused on boosting organic reach and engagement.
Content Amplification: Collaborate and identify high-performing organic content and develop strategies to amplify reach through paid promotion.
Audience Targeting: Utilize insights and segmentation to target audiences and interest, ensuring maximum impact and engagement.
Budget Management: Manage campaign budgets effectively, optimizing spend to achieve desired results within allocated budgets.
Performance Analysis: Monitor and analyze campaign performance, providing regular reports and insights. Use data-driven approaches to refine and optimize strategies to improve ROI.
Collaboration: Work closely with the social media team, content creators, and other marketing stakeholders to align organic and paid strategies for cohesive customer journey. Partner with regional social teams to execute global marketing campaigns
Stay Updated: Stay abreast of industry trends, social media algorithms, and emerging technologies to incorporate innovative and effective strategies into our campaigns. Stay informed on culture trends, infusing the social space with innovative ideas.

Requirements

Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience across affiliate marketing, PPC, SEM and social media advertising
5+ years of professional experience in paid social media marketing, digital advertising, or performance marketing

Preferred

Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
4+ years of experience in paid social marketing with a focus on brand awareness and engagement campaigns
Experience working in entertainment, music, or consumer technology industries
Proven track record of scaling paid social programs globally across multiple markets and regions
Advanced expertise in audience segmentation, targeting strategies, and performance optimization techniques
Experience collaborating with cross-functional teams including organic social, content creators, brand marketing, and regional marketing teams
Demonstrated ability to amplify organic content through paid strategies, achieving 2x+ engagement lift
Experience managing tentpole marketing campaigns, product launches, or cultural moment activations
Knowledge of emerging social media trends, platform algorithm changes, and innovative advertising formats
MBA or advanced degree in Marketing, Business Analytics, or related field

Benefits

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.