Responsibilities

• Develop and execute high-quality, differentiated product marketing content across fixed income and other asset classes within public products
• Drive creation and implementation of marketing collateral, product positioning and thought leadership that is aligned with business strategy and objectives, across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS
• Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns
• Support new product launches, product actions and ongoing systematic campaigns including content goals, creation, production and distribution through marketing platforms
• Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
• Partner with marketing generalists and marketing services teams to manage updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, social, display ads and other sales-support materials
• In close alignment with client marketing partners globally, serve as product subject matter expert on integrated thematic campaigns that leverage a full suite of paid, earned and owned marketing levers
• Work with compliance to ensure materials meet regulatory guidelines and support compliance process from initial submission to final approval

Requirements

• 3+ years of financial services or asset management experience
• University (Degree) Preferred
• 3+ Years Required; 5+ Years Preferred

Preferred

• Bachelor’s Degree
• Experience working with wealth and institutional audiences, sales, investment teams, plus knowledge of sales process
• Proven relationship management experience
• Knowledge of fixed income markets, municipal bonds, tax optimization, direct indexing strategies, active ETFs and UCITS
• Demonstrated writing and editing skills with ability to simplify complex concepts
• Demonstrated track record of managing multiple projects from beginning to end
• Established credentials in implementing effective campaigns and communications programs
• Cross border and multi-lingual experience/skills
• Industry licensing a plus
• Strong knowledge of Microsoft Office, Adobe, Workfront, Zoom, Seismic, MarTech and AI workflow tools