AVP-Commercialization - Wireless Customer Growth at AT&T | Dallas, TX | $232K/yr – $348K/yr

AT&T

AVP-Commercialization - Wireless Customer Growth

Dallas, TX (On-site)

$232K/yr – $348K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end customer lifecycle strategy, turning data-driven insights into growth across acquisition, activation, retention, and lifetime value while aligning Marketing, Product, and Sales to drive adoption and reduce churn.

Translate customer data into actionable growth plans guiding onboarding, segmentation, and lifecycle experiments.
Lead cross-functional initiatives and advocate for the customer in leadership discussions to align with company goals.
Build and mentor a customer success team focused on measurable performance and revenue growth.

Job Description

Responsibilities

Define and execute comprehensive customer strategies (acquisition, retention, and lifetime value) based on quantitative and qualitative insights
Monitor customer health, engagement, and segmentation to inform strategic decisions and identify opportunities for growth
Optimize onboarding and customer lifecycle processes to reduce churn and increase brand loyalty
Partner with Marketing, Product, and Sales teams to align offers, customer messaging, product adoption, and user experience
Lead a customer success team to execute initiatives and track performance metrics
Advocate for the customer in senior leadership meetings and ensure strategic alignment with company goals
Translate complex customer data into actionable business strategies
Lead cross-functional initiatives across AT&T
Influence decisions regarding hiring, disciplinary action, promotional activity, and pay decisions for subordinates

Requirements

Bachelor’s degree (BS/BA) desired
10+ years of related experience
Experience in customer analytics, lifecycle marketing, consumer segmentation, and/or business strategy
Proven ability to analyze customer data and translate into actionable strategies
Strong communication; ability to present to C-level executives
Leadership experience; ability to build and mentor teams

Preferred

Experience in recurring revenue or subscription-based models
Ability to influence senior leadership with data-driven presentations
Collaborative across Business Strategy, Pricing, Marketing, and Channel teams
Experience leading teams and mentoring in fast-paced environments

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance

AT&T

3.4 Glassdoor

We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983

Dallas, TX, US

175K employees (6,523 in marketing)

www.att.com

55% recommend to a friend

46% CEO approval