Responsibilities

• Audience Engagement & Growth Strategy: - Develop audience acquisition strategy including program name, audience journey, engagement, and retention strategies for global partner-focused virtual event programs. - Content, Messaging & Campaign Development. - Develop event copywriting and campaign messaging. - Create event messaging playbooks and communication frameworks. - Develop audience-facing content and promotional campaigns. Write and Manage: - Create attendee journey frameworks that drive registration, attendance, participation, and post-event action - Define persona-based targeting strategies aligned to solution areas, partner priorities, and business objectives. - Develop attendance growth plans and audience recruitment strategies. - Identify opportunities to improve engagement, participation, event conversion, and pipeline acceleration metrics. - Recommend formats, audience experiences, and engagement tactics that drive meaningful interactions - Save-the-date communications. - Invitation sequences - Registration campaigns - Reminder communications - Day-of-event messaging. - Post-event follow-up communications - Develop partner enablement materials and outreach resources - Create co-selling messaging that aligns sellers and partners around shared audience goals Registration & Campaign Operations: - Build and manage audience recruitment campaigns - Create copy for the reg page and automated emails (confirmation, reminder, etc). - Monitor registration performance and recommend optimization strategies - Develop and implement audience segmentation and targeting strategies throughout the campaign lifecycle - Seller & Partner Enablement - Support seller and partner outreach efforts - Create invitation templates, outreach messaging, and enablement resources - Partner with stakeholders and partner organizations to increase participation - Develop and manage micro-incentive strategies that encourage attendance, engagement, meeting conversion and deal acceleration - Support co-selling initiatives through targeted communications and campaign support - Performance Tracking & Optimization - Review registration, attendance, engagement, and campaign performance metrics and advise on optimal outcomes - Monitor event-influenced opportunities and pipeline activity - Co-develop KPI reporting and performance dashboards - Analyze audience behavior and campaign effectiveness - Provide recommendations for ongoing optimization and improvement - Ensure alignment between event outcomes and business objectives

Requirements

• 5+ years of experience in fast paced B2B tech companies managing audience marketing, demand generation, campaign management, audience development
• Experience in MSX and/or Dynamics 365
• Experience supporting enterprise technology, partner marketing, channel marketing, or co-selling programs
• Strong understanding of audience acquisition and engagement strategies
• Experience developing event communications and multi-touch marketing campaigns
• Familiarity with marketing automation platforms, registration systems, and CRM tools
• Strong copywriting, communication, and storytelling skills
• Experience using AI-assisted content creation tools
• Experience supporting virtual, hybrid, or digital-first event programs
• Strong analytical skills with experience measuring campaign performance and engagement metrics