Own winback lifecycle execution across email, SMS, and paid social with calendar ownership, cross-functional collaboration, and data-informed optimization.

• Campaign Execution & Operations: Build and maintain the comprehensive winback campaign calendar across email, SMS, and paid social channels.
• Cross-Functional Collaboration: Coordinate with internal teams to ensure timely, flawless, and accurate execution of every lifecycle campaign.
• Campaign QA & Ops: Support campaign QA (Quality Assurance) to safeguard the customer experience and ensure all marketing communications are flawlessly deployed.
• Creative Partnership & Test Ideation: Serve as the day-to-day creative partner—crafting briefs, reviewing assets, and providing feedback on winback marketing materials for both Rue La La and Gilt.
• Test Ideation & Optimization: Contribute innovative test ideas regarding messaging, design, and channel tactics to help continuously evolve the program and maximize customer response.
• Performance Analytics & Reporting: Monitor and track key performance indicators (KPIs) to identify critical customer trends and campaign performance metrics.
• Cross-Functional Collaboration: Partner cross-functionally with Analytics, Marketing Operations (MOPS), and Paid Social teams to align on overarching campaign goals, execution strategies, and audience targeting.