Responsibilities

• Implement day-to-day media relations and influence activity across traditional and emerging platforms, managing pitches, inbound inquiries, and ongoing reporter relationships.
• Contribute to the enterprise media and influence strategy, taking an audience- and data-first approach to identify where Lilly's key audiences form trust, how they consume information, and which platforms, voices, and formats will move perception and business outcomes.
• Create modern media strategies for landmarks, product launches, and media events, that reflect an audience-first approach.
• Map and build the modern media ecosystem — traditional journalists, independent creators, community moderators, podcasters, newsletter writers, substack and reddit authors, and influencers — and cultivate a deep, current rolodex of relationships across new verticals and platforms, not just legacy media. Become our in-house media guru.
• Develop and pitch proactive stories that connect Lilly's pipeline, business performance, and corporate initiatives to patient impact and innovation leadership, supporting senior team members on narrative, targeting, and pitch approach.
• Support planning and execution of product announcements and high-stakes media events, including drafting media plans and materials, coordinating spokesperson preparation, and managing post-event follow-up.
• Help prepare executives and subject matter experts to represent Lilly across media platforms — legacy and emerging — by drafting briefing materials, talking points, and Q&As, and supporting strategic placements including interviews, bylines, podcasts, and speaking opportunities.
• Partner with global communications counterparts across therapeutic areas, business development, investor communications and other external communications functions to ensure upleveled storytelling that resonates with the collaborators who shape Lilly's reputation.
• Track coverage, sentiment, share of voice, and message pull-through across the full ecosystem, and use data and audience insights to demonstrate media's impact on perception and business outcomes.