Responsibilities

• Support influencer marketing programs by researching and identifying relevant creators, assisting with outreach and relationship management, and helping to execute influencer campaigns across various brand programs
• Assist in real-time opportunity spotting by monitoring social conversations, trending topics, and cultural moments to identify authentic engagement opportunities for clients
• Develop social media content including captions, creative briefs, and content concepts that align with clients' brand guidelines and voice while driving engagement and brand awareness
• Support social media strategy development for campaigns and ongoing brand programs, contributing ideas for content calendars, engagement tactics, and platform-specific approaches
• Monitor and analyze social media performance using analytics tools to track campaign success and provide insights that inform future strategy recommendations
• Collaborate with cross-functional teams including creative, PR, and account management to ensure integrated campaign execution and consistent brand messaging
• Stay current on social media trends including platform updates, emerging features, creator trends, and industry best practices to bring fresh ideas to client programs
• Assist with social media management tools such as Sprout Social, CreatorIQ, Sprinklr, or similar platforms to schedule content, manage influencer relationships, and track performance metrics

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• 1-2 years of professional experience in social media, digital marketing, or related field with exposure to brand social media management
• Strong understanding of major social media platforms (Instagram, TikTok, Twitter/X, Facebook, LinkedIn) including their unique audiences, content formats, and best practices
• Experience with influencer identification and outreach, including knowledge of how to evaluate creator fit, engagement rates, and audience alignment
• Content creation skills with the ability to write engaging social media copy and develop creative content concepts that drive engagement
• Familiarity with social media management and analytics tools such as Sprout Social, Hootsuite, CreatorIQ, or similar platforms
• Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Excellent written and verbal communication skills with attention to detail and ability to adapt tone for different brands and audiences