Associate Social Media

Dallas, TX (On-site)

$57K/yr – $73K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own social content and community operations for a major CPG brand, turning real‑time storytelling into scalable assets, with governance across publishing, UGC, and influencer work.

  • Editorial & Content Operations: Own the social editorial calendar, creative review, and platform best practices to keep tone and cadence consistent across paid, owned, and earned.
  • Community & Creator Programs: Drive brand conversations, manage UGC rights, and coordinate influencer/creator assets and publishing for organic and paid programs.

Job Description

Responsibilities

  • Develop and produce social‑first assets internally and with agency partners, shaping real‑time storytelling, fueling community conversations, supporting influencer work, and turning performance insights into smarter content.
  • Editorial & Content Support (Social‑First Creation + Publishing): Assist in developing and maintaining organic editorial calendars in partnership with brand, agency, and Engagement Studio teams.
  • Editorial & Content Support: Guide and evaluate social creative against brief/objectives; provide clear, constructive feedback to raise the work.
  • Editorial & Content Support: Maintain consistent brand social strategy across paid and owned assets for all brand editorial calendars where applicable.
  • Editorial & Content Support: Support creative review prep and ensure content aligns with brand voice, guidelines, and platform best practices.
  • Editorial & Content Support: Publish, schedule, tag, and optimize posts across social platforms with accuracy and consistency.
  • Editorial & Content Support: Monitor cultural trends and platform updates; surface relevant opportunities and creator formats for evaluation.
  • Editorial & Content Support: Manage content for cross‑functional review per governance workflows.
  • Editorial & Content Support: Execute hands‑on editing of short‑form video, social copy/captions, and lightweight graphics to ensure platform‑native quality.
  • Community Engagement & Consumer Response: Coordinate brand tone of voice and style guidelines across consumer engagements.
Bimbo Bakeries USA logo

Bimbo Bakeries USA

4.0 Glassdoor

Grupo Bimbo es la empresa líder en panificación y un jugador relevante en snacks. Hornea +9,000 productos, distribuyéndolos a través de +3.5 millones de puntos de venta con +54,000 rutas. Grupo Bimbo tiene +153,000 colaboradores, +1,500 centros de ventas estratégicamente localizados en 35 países de América, Europa, Asia y África. 249 panaderías y plantas, distribuye, comercializa y elabora una variedad de productos, entre los que destacan el pan de caja, bollería, pan dulce, pastelitos, galletas, pan tostado, English muffins, bagels, tortillas y flatbread y botanas saladas, entre otros.Grupo Bimbo tiene +100 marcas, algunas de ellas son Bimbo, Marinela, Barcel, Milpa Real, Tía Rosa, Thomas, Takis, Sara Lee, Little Bites, Artesano, Saníssimo, Pullman, Ideal, Harvest Gold, The Rustik Bakery, Dempsters, POM, Supán, entre otros. Sus acciones cotizan en la Bolsa Mexicana de Valores (BMV) bajo la clave de pizarra BIMBO y en el mercado extrabursátil de Estados Unidos a través de un programa de ADR Nivel 1, bajo la clave de pizarra BMBOY.

MEX
48K employees (2,469 in marketing)
81% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
172.6K
Traffic Source Mix
Search
67.5%
Direct
23.9%
Referral
6.5%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~47.5K

Marketing Team

Marketing Team Size
2,469 (5% of company)
Marketing Roles Posted (Last 30 Days)
5

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