Responsibilities

• Daily channel management. Manage the day-to-day publishing, scheduling, and upkeep of social channels for 2–3 TGL&E brands. content is posted on time, on brand, and optimized for each platform.
• Content calendar coordination. Own the content calendar process — organizing assets, managing intake from cross-functional partners, maintaining approval workflows, and keeping everything on track for go-live.
• Community management. Monitor, respond to, and engage with fans and followers across owned brand channels to deepen authentic connection. Identify trending conversations, and key community members; activate with high-volume, real-time social copy and community engagement strategies that turn casual commenters into brand evangelists.
• Cultural Lynchpin. Bridge the gap between internet subcultures and standard toys and games narratives.
• Always-on content production. Develop and produce platform-native content — captions, copy, short-form video concepts, asset briefs, and creative ideation — working with the Senior Manager and creative teams to keep calendars stocked and stories moving.
• Campaign support. Support the Senior Manager on big moment campaigns and social innovation projects — contributing creative ideas, executing tactical deliverables, and helping manage campaign timelines.
• Boosting support. Identify breakout organic social posts in real time and collaborate with the performance marketing team to convert them into high-performing paid ad creative.
• Cross-functional coordination. Act as a day-to-day connector across brand, marketing, licensing, and analytics teams — gathering assets, securing approvals, aligning on messaging, and ensuring social needs are represented in marketing planning.
• Global scaling. Partner with regional teams to adapt social programs for local markets.
• Creator selection and fit. Support creator and influencer partnerships by developing briefs, content ideas for collab that would resonate with brand audiences, and brand fit.
• Performance tracking. Pull and compile weekly and monthly social analytics reports — tracking engagement, reach, follower growth, and content performance to inform ongoing optimizations.
• Trend monitoring. Stay on top of platform trends, audience trends, meme culture, and creator conversations relevant to our brands — surfacing timely opportunities to the Senior Manager for reactive or proactive content.
• Micro-optimizations. Stay informed on platform best practices and content policies to keep publishing clean and compliant.

Requirements

• 2–4 years of social media or content marketing experience
• Hands-on experience managing brand social channels (not just personal)
• Platform-native — you live on TikTok, Instagram, YouTube, and know the nuances of each
• Strong writing skills — you can write in a brand voice and make copy feel natural
• Organized and detail-oriented — juggling multiple brands and deadlines doesn’t rattle you
• Basic content creation skills — Canva, CapCut, Adobe suite, or similar
• Collaborative, curious, and genuinely excited about toys, games, and pop culture

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks