Responsibilities

• Assists in research, strategy, planning, and presentation of paid search ad campaigns to internal and client teams
• Solid grasp of paid search plans and exploring how the channels all work together.
• Understands key engine performances metrics and how they are differ
• Assists in answering client questions on emails and calls
• Understands Google and Bing and other platform offerings as they pertain to the assistant’s accounts. Growing knowledge of other social media platforms & their ads tools, including but not limited to: Apple Ads, Amazon Ads and Google Properties (YouTube, Universal App Campaigns)
• Follows best practices and manager recommendations for paid search management, such as campaign setup, keyword bidding, targeting, budget pacing and ad copy creation
• Fully proficient in keyword research and management
• Understands the use case specifics of value-based bidding or automation
• Flags opportunities and works with manager to optimize campaigns, logging the changes in the optimization logs
• Can follow QA checklists to ensure accuracy and client safety. Understands their importance, especially in regards to pharmaceutical compliance

Requirements

• Ability to manage deadlines
• Organized with strong attention to detail
• Strength with numbers and use of basic Excel formulas
• Strong communication skills for internal and client partnerships
• Ability to thrive in a fast-paced environment
• Developing problem-solving skills

Preferred

• Strong organizational skills with attention to detail analytics abilities
• Some familiarity with Google Ads and Google Analytics
• Excellent written and verbal communication skills for cross functional collaboration and client facing report building
• Analytical skillset with a keen interest in interpreting data trends to identify trends, measure effectiveness of campaign performance
• Intermediate knowledge on AI trends and digital marketing