Responsibilities

• To develop, drive and execute eCommerce retailer media strategies (with a focus on bricks n clicks retailers – Walmart, Target, CVS, Walgreens, Sam’s Club) that improve performance and align with business objectives
• Execute daily media spend pacing, campaign optimization, keyword targeting, and bids to meet media KPI goals and leverage tactics that ensure optimization of that media spend
• Employ analytical reasoning, data analysis, and problem-solving skills to manage campaigns effectively and efficiently
• Track progress and trends across key metrics and effectively communicate performance insights
• Manage monthly media budget on a brand and retail level
• Work with retail advertising teams to evaluate and identify new opportunities to improve brand performance
• Perform keyword research using internal and external tools (Helium10, Stackline)
• Manage campaigns through advertising software tools (Pacvue)

Requirements

• 3+ years experience managing and executing retailer on-platform media (with a focus on bricks n clicks retailers) and working experience with retail media partners like WMC, Roundel, CMX.
• Strong understanding of retailer media tactics, competitive research, conversion analysis, keyword research, and executing media strategies,
• Strong understanding of advertising software tools such as Pacvue
• Experience pulling, mining, and analyzing performance data and summarizing / communicating finds via reports and presentations
• Ability to collaborate with counterparts internally and externally effectively
• Possess strong attention to detail in campaign setup, management and ongoing optimization

Preferred

• Analytical skills, Presentation skills, Storytelling, Creativity, Commercial accumen, Collaboration, P&L management, eCommerce, Social Media.

Benefits

• we support our people at every step of their career journey, helping them to succeed in their own individual way.
• we invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
• we have a range of other benefits in line with the local market.
• Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.
• For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results.
• You will be rewarded in line with Reckitt's pay for performance philosophy.