Responsibilities

• Understand user and buyer needs to create personas, positioning, and messaging
• Coordinate and execute product releases, internal communications, and multi-channel enablement
• Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally
• Create engaging content, including web pages, videos, case studies, press releases, and product resources
• Provide insight into competitive capabilities
• Develop and monitor key performance indicators to measure product performance in market
• Work with product management, product engineering, and global business development throughout the product life cycle

Requirements

• 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
• Strong interpersonal skills; ability to thrive in a cross-functional team environment
• Experience with marketing technology and common marketing concepts
• Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action
• Self-starter, detail-oriented and task-oriented
• Able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
• Bachelor’s degree in business, marketing, or related field

Preferred

• Master’s degree in business, marketing, or related field
• Experience or strong interest in learning about spatial analysis, data science, data analytics, Jupyter Notebooks, Python, and GIS
• Prior experience marketing software